Case Study : CPS Agricultural Contracting

C P Smith Ltd, known as CPS, is an agricultural contracting business offering a range of services including groundworks, fencing and general agri contracting. The goal was to build a stronger digital presence, not just to look more professional, but to clearly showcase the full scope of what they offer.

What I Delivered:

• A series of photo and video shoots over a 6-month period to build a diverse bank of content

• Imagery captured across multiple seasons and job types to reflect the true range of their work

• A brand-new website with clean navigation and high-quality visuals that match the quality of their service

• A refined colour palette to improve clarity and bring warmth to the site, replacing the old black and white scheme

• A refreshed logo, modernised to sit better across web and social while retaining the business identity

• Full social media management across Facebook, Instagram and TikTok

• Ongoing Google Business optimisation to improve local search rankings

• Content-led strategy based on their seasonal workflow, planning visuals, social posts and campaigns in stages to match customer demand

Result: The new brand visuals and website now reflect who CPS really are, professional, trusted and versatile. With a content library built over time, the business can now show customers exactly what they do, from premium fencing and agricultural contracting, to seasonal hedge cutting and groundworks.

By understanding the agricultural industry and how contractors’ work shifts throughout the year, we’ve been able to support CPS with a strategy that’s both flexible and effective. Each campaign is planned around the type of client they want to reach, whether that’s landowners looking for fencing, smallholders after groundwork, or large farms in need of seasonal support.

As the CPS team has grown, so has the marketing approach and with paid ads planned for the next phase, we’ll continue building brand awareness and reaching more of the right customers.

Check them out at www.cpsmith.co.uk and view their socials @cpsmithagri