Case Study : Tweed & Tether

Brief: Tweed & Tether is a countryside inspired dog accessory brand that relaunched with a refined, story driven visual identity. The brand needed a polished look and platform to match their premium products and natural aesthetic. Their ideal customer is someone who appreciates craftsmanship, timeless design and isn’t afraid to invest in something beautiful for their dog.

What I Delivered:

• A full website rebuild with clear collections, product listings and a cohesive brand experience

• Photography and videography of collars, leads, tags and lifestyle shots for use across the site and social

• Styled flat-lays and brand visuals for launch content, listings and wholesale marketing

• Swing tag design and help sourcing suppliers through trusted contacts

• A full social media content plan including visuals, captions and a paid ad strategy for launch

• Selection of Facebook, Instagram and TikTok as the brand’s core social platforms

• Guidance on video content and how to repurpose footage across platforms (particularly TikTok)

• SEO support including keyword structure, metadata and long-term visibility strategies

Result: Tweed & Tether now has a consistent and visually strong brand that reflects its countryside roots and premium product range. From product photography to content strategy, everything feels cohesive and aligned with the audience the brand wants to attract.

We focused on creating content that could work across multiple platforms, choosing Instagram, Facebook and TikTok as the best fit for the brand’s visual storytelling and potential reach. By adding video content during the shoot, we made it easy to repurpose footage for TikTok with minimal extra effort, saving time while still growing presence on all three platforms.

Alongside the visuals and launch prep, we built in SEO foundations to keep the website active and relevant long after launch. This included product keyword optimisation, meta descriptions and a plan for long-term growth through blogging and backlinks.

Check them out at www.tweedandtether.co.uk and find them on facebook, instagram and TikTok @tweedandtether.